By creating market co-ordination, modern society brought about a complex economic system based on impersonal relations among individuals. In order to stabilize inter-personal transactions in the modern economy, the trust resided in personal relationships is substituted for by trust in money. Indeed, the personal confidence felt toward members of the community is replaced by confidence in money. Mass production dividing work processes into homogeneous entities and turning out standardized products fitted well in to the logic of regulation requiring mainly impersonal trust. In mass production, the single units of products, of the workforce as well as of the consumer became replaceable with one another. The market of mass production did not require personal relations and personal trust between the actors. By contrast, in the new production and regulation paradigm that builds on the introduction of information technology and supplants mass production the mass consumer has become an individualized and personalized consumer with whom the seller must build up personal contacts owing to the pressure of market-driven competition. The importance of trust between seller and buyer will be enhanced. In this new paradigm of production and regulation accomplishing the mass customization of products the prevalence of impersonal trust in money is supplemented in market transactions with an aspiration to personal relationships. As a result of these two tendencies, the market is now governed by the principle of "impersonal intimacy" – the impersonal as personal. The appearance of the mobile phone spawns between the actors of the market a relationship even more personal and more direct than that spawned by the internet. In addition, by means of the mobile phone the sellers are able to customize the commodities of mass production along the dimensions of locality. Information technology, then, clears the way not only for electronic commerce but for the advent of electronic money as well. The spontaneous emergence of electronic money may question the role of nation states in the process of money-making. Also, the mobile phone is readily applicable for mediating micro-payments bound to locality. Information technology makes possible not only the customization of mass production but also that of money mediating the exchange of goods and services.